The notorious adidas by Stella McCartney collaboration was launched back in Spring/Summer 2005, but still remains a unique concept for women’s sports performance. Ladies, let us properly introduce you to the Spring/Summer 2013 collection.The highly innovative sports performance range consists as always of apparel, footwear and accessory pieces in Tennis, Weekender, Running, Yoga, Studio, Swim and Cycling for the Spring/Summer seasons, and Wintersports for the Fall/Winter seasons. But this capsule collection takes its inspiration from yoga, tennis and running. It features sneakers and clothing for women. And the whole collection is already available at all Adidas Stores worldwide.
The adidas by Stella McCartney Spring/Summer 2013 collection is drawing inspiration from the summer outdoors in a palette of pastel shades and cool metallics. Focused on innovative performance features together with playful silhouettes and modern proportions, the collection embraces the open air with looks that fuse performance and style for Running, Swim, Yoga and Tennis ranges.
“Run and Studio are really bold this season with fantastic colours alongside great technology. There is a lot of print in the collection which I like to do because I’m very strong on that in my own brand and I like to bring that element into the adidas collaboration. There is a great floral print this season, in quite voluminous pieces, very fashion and very editorial, which I think really works well for us“, Stella McCartney adds. “It’s workout wear with attitude, to make you feel stylish while you exercise, creating standout pieces that you can make your own“.
Note: adidas offers products out of two different divisions: Sport Performance (leading technologies) and Sport Style (Fashion Group and Originals). The adidas by Stella McCartney range is part of the adidas Sport Performance division.
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