Balmain has unveiled the first images from its Spring/Summer 2017 campaign shot by American fashion photographer Steven Klein. And this fashion army built by Olivier Rousteing is taking a gentler route through nature, yet on the road.
“We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through a oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential,” said Olivier Rousteing.
The now-famous “Balmain Army” – a recurrent theme from previous season – now stars models Natasha Poly, Doutzen Kroes and Isabeli Fontana who had walked the runway presentation for the French fashion brand last year. The three female stars are joined by Spanish model Jon Kortajarena.