“No. 5 in a New Light” is Chanel‘s public exhibit, celebrating the iconic, 94-year-old fragrance, open through May 17.

Staged in lower Manhattan, the exhibition features stunning projection walls that come alive as the natural hues of the downtown dusk sky plays with the perception of the pink rose imagery.

The innovative exhibit, which “encourages visitors to let their senses guide them through the creation, cultivation, composition, abstraction, and revelation during their journey of the space,” takes no more than 10 minutes to walk through and offers a completely new way to experience fragrance.

 

“No. 5 in a New Light” is open 12noon to 8pm through May 17 at 461 W. 14th Street, NYC.