It was about time we talked about one of my absolute favourites, Acqua di Parma. And why you simply gotta have at least one bottle in your house.

The Colonia legend is closely tied to the world of Italian tailors, the home of impeccable elegance, where class is expressed in prestige fabrics, perfect cuts, the sophisticated balance of muted colours and attention to detail. Down to the final and indispensable touch of class: a spray of Colonia before handing over the made to measure suit.

A sensory hallmark of a style of dressing that is also a lifestyle. Colonia is the original fragrance that embodies classic elegance and long tradition.

Elegant and classic, Acqua di Parma Colonia was created in 1916 and since then has managed to seduce the senses of both men and women. A unique and naturally fresh sensual scent that will linger for hours.

Its refined alchemy, which was immediately successful and became an evergreen classic, still offers sensations of incomparable freshness and radiance. Pure joie de vivre released by the sunny essences of the finest Sicilian citrus fruits and a harmonious blend of lavender, rosemary, verbena and damask rose. This is followed by warm woody notes like vetiver, sandal and patchouli. Inimitable accords capable of seduction, oblivious to time and fashion. The Colonia formula has remained unchanged for nearly a hundred years. The elegant Art Deco bottle, with its distinct bakelite stopper has been an undisputed style icon since 1930.

The exquisite craftsmanship is reflected in every detail of the packaging, made entirely by hand and characterised by the arms of the duchy of Parma and the yellow that has graced the city’s elegant buildings for decades. This simply is a timeless classic.

 

Remembering: Acqua di Parma has been a leading player on the luxury market for over 100 years.  It was established in 1916 with the iconic Colonia fragrance that has served as inspiration for the brand and helped mould its values centred around quality, craftsmanship, elegance and attention to detail. A classic destined to timeless success, which has become emblematic of an elegant masculine universe, has been enriched through the years with creations for women, lifestyle and for the home. Acqua di Parma expresses a style, a way of being, a philosophy of life aimed towards contemporary luxury. Each product is made in Italy by skilled master artisans using the finest materials and the most traditional techniques handed down from one generation to the next. Acqua di Parma, the essence of Italian style.

 

[All images were shot by Doya Karolini inside Belvedere Luxury Hotel Mykonos.]