Finely engraved into gold, this stylized quilted pattern gives birth to a collection of rings and a cuff-bracelet with generous and feminine lines. In its simplicity, the radical and resolutely contemporary spirit of the COCO CRUSH collection expresses all the values of modernity and refinement that have distinguished CHANEL Fine Jewelry since its origins.
It comprises five rings and one cuff. Each piece features the brand’s iconic quilting detailing across 18-karat white and yellow gold designs, available in a range of strong and simple shapes.
“We are thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative. Chanel is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first ever fine jewelry, e-commerce project. This fabulous collection completely embodies the unequivocal chic CHANEL spirit—classic, modern and timeless—that is sure to resonate with the Net-A-Porter customer,” said Alison Loehnis, president, Net-A-Porter.com.
The COCO CRUSH collection will launch within a digital pop-up shop developed by the retailer’s in-house technology team. “Our creative and technical teams have been working closely together to build the shop within the cloud-based technology and responsive design that powers the global Net-A-Porter platform,” added James Gellately-Smith, head of technology at Net-A-Porter. The COCO CRUSH collection available until May 6, 2015.