Masters of cosmetic innovation, YSL Beaute presents iLE TEINT EMCRE DE PEAU – a definitive solution to an overwhelming universal longing the desire for an exceptional complexion – enhancing formula with the power to endure for 24 hours, without compromising on comfort and lightness of texture. In other words, Yves Saint Laurent has rewritten the rules of foundation, to better fit the lifestyle of the modern woman.
Framed within a grid of graphic black bands, the physical expression of LE TEINT ENCRE DE PEAU pays tribute to the House of Yves Saint Laurent by revisiting the subversive motif, “Le Smoking” tuxedo –a fellow harbinger of strength and rebellion, replete with its sharp lines and structured lapel – for the very first time.
LE TEINT ENCRE DE PEAU contains a combination of sensorial and volatile oils which, upon contact with the skin, prompt the transformation from the liquid to pigments in a matter of seconds. These oils also facilitate the sensorial experience of application as they swiftly evaporate, leaving behind only pigments and the actives perfectly melded with the skin.
Strengthened by Yves Saint Laurent colour cosmetic expertise, the formula is bursting with pure, milled pigments each with a micro-coating that merges effortlessly as well as ensuring that the pigments maintain their radiance as the hours tick by.
Developed exclusively by Yves Saint Laurent, this technology comprises of 2 actives to better connect the foundation with the skin:
-Lipophilic active. With a punctured surface similar to honeycomb, this technology was first used to capture stellar dust particles in outer space. For the skin, it can absorb 4 times its weight in sebum and remains active for longer, thereby contributing to a natural, matte skin texture.
-Hydrophilic agent. A clay-like active formed of a blend of minerals, carefully chosen for their ability to control the skin’s humidity over time.
Heralded for its hydrating capabilities, this ingredient, also called the Pacific Sacred Tree, is promised of fatty acids similar to those found naturally in the epidermis, thus aiding a luminescence to the complexion while assisting the overall formula in blending effortlessly with the skin.
As delicate as satin across the skin, the revolutionary and feather light texture allows for a buildable coverage without the caked-on, mask-like effect of long-wear formulas. LE TEINT ENCRE DE PEAU delivers an SPF18; and long-lasting superlative comfort liberated from the constraints of endless re-applications.
Of course, it was developed by Lloyd Simmonds, creative Director Make-up Yves Saint Laurent Beaute. Organized in families, these luminescent shades range from beiges to golden and rosy beiges, from the lightest to the darkest tones. “Because it’s such a natural, mattifying formula with a large range of shades, it workd well on most skin types. The liquid texture is ultra-thin and very easy to apply with your fingers or a large brush,” says Lloyd Simmonds.
Inspired by the way a calligrapher would dip a quill onto a pot of ink, the pioneering black dispenser housed inside the foundation flacon has been created with the same elegance, ease and mastery. The plume is fanned at the base and tapered at the tip, with a tiny puncture inside to clasp the formula to the plume on both sides – cosmetic innovation, designed to fit for purpose; an erudite objet d’art. Specially crafted to deliver the optimum dosage of foundation from the tip to the skin without any surplus, the pioneering plume applicator provides an anti-drip guard to avoid the risk of waste. With the breakthrough plume in hand, the ultra-thin liquid formula can be fluently dropped onto the back of the hand for blending or directly onto the touch points of the face, as desired.
And a chit-chat with the mastermind behind this product, Mr. Lloyd Simmonds…
How did the story of LE TEINT ENCRE DE PEAU begin?
The Yves Saint Laurent laboratory is continually working on developing new revolutionary formulas. When they discover something of interest, they send it to me to test in my work. There were around five different versions of the LE TEINT ENCRE DE PEAU formula, which were subject of discussion between the laboratory and I for about a year and a half.
How is LE TEINT ENCRE DE PEAU different to other long-wearing foundations?
Other formulas tend to be quite thick in texture, a little heavy and form a barrier on the skin. LE TEINT ENCRE DE PEAU has a lightness of texture which is completely new. As a make-up artist, my criteria for foundation is that I don’t want to see it on the skin, it has to be invisible and weightless. So the aim was to finally create a weightless formula with an invisible, long-lasting coverage, and that’s what we have.
What type of finish does the foundation create on the skin?
It has a natural-looking, mattifying effect on the skin – without appearing dry or caked on. There’s definitely more to the finish than radiance, compared with our other foundations. And it lasts the entire day. It’s the perfect foundation for fashion shows because it’ll be perfect when the models hit the runway. Four hours after it’s been applied.
Who is the woman you see wearing LE TEINT ENCRE DE PEAU?
I think it’s universal. Women want something that’s easy, which doesn’t require going to the mirror to re-do your face every four hours. They want a formula which can be applied in the morning and lasts all day. This foundation responds to modern women’s lives and how they don’t necessarily have the time anymore to invest in a long, draw-out beauty regimen. It has to be quick and easy. That’s what women want, and that’s what LE TEINT ENCRE DE PEAU offers.