The DISARONNO wears ETRO design draws inspiration from the brand’s Autumn/Winter 2016 season, a continuation of the house’s signature paisley collection that it began producing in 1981. The striking bottle is draped in a stunning variation of the swirling design made up of vibrant blue, orange and gold hues.
Over the years, ETRO has become synonymous with the paisley print, making the DISARONNO adorned bottle the perfect gift for fashion lovers.
For the second time, the designer collaboration will also be available in six adorable mini bottles in coordinated looks – the ultimate stocking stuffer or collector’s item for the holidays.
“There is always a huge amount of hype surrounding each year’s new launch, and it’s something our partners, retailers, and consumers get very excited about,” said international sales director, Domenico Toni. “The Disaronno Icon bottles are perfectly suited for travel retail, with their strong shelf appeal , collectability factor and unique design all being key sales drivers. The previous three icon editions have all achieved better than expected results in travel retail and we anticipate another successful year for Disaronno wears Etro.”
And as expected, DISARONNO’s next iteration of the ICON project will continue to support the charity, “Fashion 4 Development”, sponsored by the United Nations.
Following past partnerships with Italian fashion brands, Moschino, Versace and Roberto Cavalli, a portion of the proceeds from the DISARONNO wears ETRO collection will be donated to the development of this unique project to develop the textile trade and fight poverty in Africa.
The exclusive limited edition bottle is available now.