The French champagne house Dom Pérignon has collaborated with the promising 30-year-old Dutch fashion designer Iris van Herpen on creation of the limited-edition package design for Dom Pérignon Vintage 2004, as well as on a rather whimsical art object called Cocoonase. The conceptual project was presented last week at New York Fashion Week.
With this release, the champagne house signals the end of Dom Pérignon Vintage 2004 in its First Plénitude and marks its transformation into P2 – the Second Plénitude of Dom Pérignon.
“The name Cocoonase references the butterfly which softens her cocoon shell before she goes into her next stage of metamorphosis,” said Iris van Herpen. “This piece of art houses Dom Pérignon Vintage 2004, symbolically nestled inside of the cocoon structure, and its fine ribs and lines represent a one-way passage out. Cocoonase acts as a shield that protects the Dom Pérignon bottle as it prepares for its metamorphosis.”
The green dark glass cocoon construction is designed to keep the bottle of champaign inside preparing its for the next stage of transformation. “Cocoonase highlights this duality of time to underscore the singularity of Dom Pérignon wines,” as the press release states. The Limited Edition gift box, an elegant mix of black and green, represents the deep, organic energy at the heart of the wine as it transforms. Then there’s the even more remarkable green dark glass “cocoon” for the bottle – because you can’t have a metamorphosis without a cocoon, of course. The piece symbolizes a protective shield put in place as the wine prepares for the next stage of its transformation, and “highlights this duality of time to underscore the singularity of Dom Pérignon wines,” according to the press release.