The new safety video of Abu Dhabi-based airline Etihad -featuring more than 17 eye-catching couture outfits from the designer, modelled by WME and IMG models – will be available to watch onboard from late autumn. Oh yes, these guys do have a knack for grabbing passengers’ attention.

The airline has partnered with British designer Julien Macdonald to create the video titled “Runway to Runway”, which shows the parallels between the backstage of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.

[With participation by members of Etihad Airways’ award-winning cabin crew, the film also features unique integrations with global brands such as IWC Schaffhausen and BMW.]

By the way, Etihad is a major supporter of the fashion industry, sponsoring 17 fashion week events around the world – including in New York, London and Milan.