Dior Homme’s latest campaign shot by David Sims, stars the band’s lead singer Dave Gahan. The electropop group most famous for Enjoy the Silence rose to fame in the 80s, a musical era previously referenced by artistic director Kris Van Assche.
Marking Van Assche’s tenth anniversary at the house, Gahan is joined in the images by American actor Lucas Hedges, star of the Oscar-nominated Manchester by the Sea, plus French model Dylan Roques and Belgian model Christophe T Kint, as Dazed reports. A stark visual contrast to the brand’s last ad – that featured A$AP Rocky and Boy George.
Gahan is shown in a black suit and red and black tie with black gloves. Behind him, the word ‘HARDIOR’ is written on red tape that frames him. The band have previously involved with the label, providing the soundtrack to its A/W17 runway show.