The House of Metaxa introduces the world to a dynamic alliance between AEN METAXA, the jewel of the House & Dimitris Tsigos, the internationally renowned designer who embodies contemporary Greek innovation at its best. EVERNESS, his artistic definition of AEN METAXA, is a cutting edge sculpture that brings forward a modern and ingenious translation of a pure classic. This remarkable piece of art is a collector’s item that cherishes the decanter it embraces, to complement the exquisite experience it is made for. Today, the House of Metaxa is breathing the new into the treasured, the exquisite into the unique. This is AEN. The endlessness of forever…
EVERNESS is the expression of an authentic Greek talent, meeting and engaging with an archetypical myth. It carries with it the genius DNA of this remarkable young talent, producing a catalyst that brings past and present in a creative embrace of Greek excellence, looking to the future.
DIMITRIS TSIGOS, A GREEK ORIGINAL
Dimitris’ story is, just like AEN, about Greek originality at its best. Born in Athens in 1978, raised overlooking the Panathenaic stadium, as a child he would ride his bike around the historic center, cultivating a love story with his city. Fascinated by its beauty, he soon started to dream up ways of best introducing it to the future.
Spending his summers on the island of Evia, his grandfather would teach him how to make things with his hands. Observing the perfect shapes and movement of nature and embracing the joy of creation, inspired him to become a designer. Eager to set his talent free, he finishes school in Greece and sets off on his adventure.
In 2003, he graduates first in his class from the Architectural Association school of Architecture in London, and begins, in the years to follow, an international career between New York and London.
Being a true maverick at heart, he settles back in his homeland in 2010, to start the furniture firm and concept store AFU together with his brother Yannis. Four years on, they co-launch the architectural firm Omniview design.
Strongly attached to his roots, Dimitris’ imagination and talent have branched across the borders. His collaborations and projects have made him a media darling in top global publications such as Wallpaper*, Interni, id+c, Frame, Bob, and also the books “Color and Restaurant Design”, “Night Fever” and “Eat Out!”, published by Gestalten.
The perfect embodiment of modernity and creativity, Dimitris is a self-acclaimed Greece fanatic who always looks to his roots for inspiration: He believes his country has endless treasures to offer and he takes pride in working with materials that carry a genuine Greek ID.
A strong believer in radical designs that will hold their mark forever, his creative connection with the House of Metaxa came naturally and with a strong surge of inspiration.
DIMITRIS TSIGOS FOR AEN, THE CREATIVE ENCOUNTER
Dimitris Tsigos accepted the challenge of creating an artistic translation for AEN, fascinated by this unique spirit.
The story of the House of Metaxa motivated and inspired him to accept the iconic House’s invitation. For him, this was a call to visually interpret the METAXA heart and soul he admired since his early years: “It would almost be hard to conceive, in contemporary terms, the story of a House starting out in this corner of the world, and gaining global fame and recognition”, he says.
From his very first encounter with METAXA, Dimitris could sense a rush of warmth and energy, a feeling of being at home. EVERNESS became a labor of love, as he felt that he co-designed the sculpture together with the people of the House.
“We created a cutting-edge piece, very high in emotional value, a visual parenthesis around the AEN experience. EVERNESS is there to support the feelings created by AEN, to express the experience that comes with this rare spirit. This need came out of sharing the same creative approach with the House of Metaxa”, recollects the designer.
Being an artist who loves working with his hands and is in tune with his impulse, his intuitive approach to the design of the statue embracing the decanter of AEN METAXA was that of minimal aesthetics, conveyed by the cutting edge, tangent trend of biomimetism. AEN inspired him to revive elements and movements found in nature, to create a model by following the whirl of the precious liquid. Eternal movement, a symbol of forever, this is his rendition of the flow of rejuvenation within the AEN liquid, an ever charged, eternal life.
The color chosen for EVERNESS respects the multidimensional nature of the spirit’s deep and warm palette: “Depending on how you look at it, AEN can become a mahogany red, or a bright bronze gold. The color of EVERNESS is here to capture this complexity, this play with the light, and to complement this ever changing, always evolving visual”, quotes Dimitris.
And so, the past inspires the future; the now infuses new life to forever. This is the enchanting narrative behind EVERNESS. For there and then, for now, forever.
The Forever living heart of METAXA. AEN is unsurpassed, something universally outstanding.
AEN, THE FOREVER SPIRIT OF METAXA FROM CASK No 1
There is one cask that stands out in the cellars of the House, Cask No 1, that carries a treasured patrimony. The exceptional liquid inside this limousine oak wood cask, from the family of original casks coming from the first distillery in Piraeus, is made of more than 200 different blends that have spent over eighty years evolving and maturing.
Metaxa Master Costas Raptis is fifth in a row of men of singular talent who have carefully tended to Cask N°1. Costas is the one who authorized the release of the heart of METAXA in its purest form. So, AEN METAXA has come to be.
AEN is the ancient Greek word for “forever” and this, the forever-living spirit of METAXA, is now a gift to be shared with the world.
The liquid of Cask No 1, a tribute to Spyros Metaxa, reveals complex, sophisticated aromas of oak, dried fruits and a freshly opened box of cigars. These are the aromas the Metaxa Master discovered with his first sip of the precious liquid of Cask No 1. He could also clearly distinguish that first Muscat wine used by Spyros Metaxa. Old and mature, its aroma had not faded, instead giving the blend a rich, deep palate. The old cask had enhanced the concentration of the dark amber liquid inside, protecting its core. It was like tasting, once more, the wild honey Costas had enjoyed as a young man in his father’s village: dry and condensed, refined but intense. Then there were dried figs, with dense flavor and aroma, spices and beautifully roasted nuts. This concentrated and enriched palate is precisely what age brings to flavor, what history brought to AEN, what AEN brings to the world.
HOW TO SAVOUR AEN
“AEN METAXA is to be enjoyed in private moments. I would even suggest not sharing it with anyone, unless that someone is really special to you. Choose a cristal glass and remember, a small amount of this precious liquid is enough. This is among the very few spirits that can make a difference after the parade of flavors of a rich, hearty meal. No need to accompany it with anything, no taste could stand next to it. AEN is complete, it has everything, it is endless,”- COSTAS RAPTIS, METAXA MASTER
“The experience of every sip of AEN METAXA is initially very smooth and elegant but as the aftertaste takes over, it becomes complex and elaborate. I love enjoying a glass of AEN METAXA sitting on my balcony, overlooking Mount Lycabettus, a site of incredibly deep significance in my life. At that moment I can feel endlessness,” – DIMITRIS TSIGOS, DESIGNER
AN ARTFUL DECANTER, A UNIQUE SPIRIT
The AEN METAXA decanter is designed for lovers of pure beauty: It is a beautiful embrace, preserving the rare spirit locked inside it. Each cristal decanter is elegantly handmade by the Crystal de Sèvres traditional craftsmen. Once you open the decanter, the exquisite elixir is almost enticing you to be savoured in its cap: uniquely crafted and finished with real gold, it creates a beautiful, drop shaped reflection.
Dimitris Tsigos created a symbol of eternity to hold, protect and caress this precious decanter. EVERNESS, the sculpture he dreamed up for AEN, is the embodiment of this ever-flowing elixir, enhancing the decanter’s uniqueness and embracing its impeccable beauty.
Each AEN decanter bears a serial number, accompanied by an authenticity certificate signed by hand by the Metaxa Master. Each AEN cap is unique, crafted and finished by with 20,6 Carat gold. Each EVERNESS piece carries the DNA of a rare Greek talent.
As a continuum respecting the true spirit of AEN METAXA, only 1888 decanters have been created to hold this precious spirit. “We would not release more liquid from Cask No 1”, declares Metaxa Master Costas Raptis.
Today, the House of Metaxa grants the privilege to be part of a circle of numbered devotees who respect true art that stimulates every one of our five senses. To be one of a handful of connoisseurs that will appreciate this unique spirit. To be included in the story each EVERNESS piece has to tell, by giving a nod of respect to the past and embracing the future.
“METAXA IS THE TEXTBOOK DEFINITION OF A GREEK SUCCESS STORY”-Dimitris Tsigos
What is, really, the essence of an inspiring tale? The answer lays somewhere in the infusion of tradition with contemporary boldness. These are values of the House of Metaxa from day one until today and forever. It was a young visionary who started it all back in 1888. Spyros Metaxa’s aspiration was to create a drink that would be spirited, yet smooth on the palate—truly rewarding to the senses.
In 1888 he created METAXA, a spirit of unsurpassed aromatic complexity and unparalleled smoothness. A spirit that took over the world in a profound manner.,.
A line of devoted men followed Spyro’s legacy, honoring his commitment to true quality and unsurpassed smoothness. Fifth in a row, Costas Raptis worked in every aspect of the creation of METAXA, until he became Metaxa Master. His scientific background together with his devotion to the House made him the perfect guardian of the secrets of METAXA.
EVERNESS is waiting to be discovered by all collectors of unique and exquisite experiences.
All images shot by @Yiorgos Kaplanidis for the House of Metaxa 2015.