H&M unites fashion’s global tribes to raise funds for Fashion Against AIDS.
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It’s rather still true, safe sex is a message that each new generation needs to hear. Probably, again and again, out loud. Which is why H&M is now launching its fifth Fashion Against AIDS (FAA) collection. To raise funds and create awareness (and some fuzz, ok). Available in around 300 H&M departments from 26th April 2012, as well as online, this year’s collection is full of prints that prints were commissioned from international artists and illustrators.
And 25% of all sales will go directly to a variety of international youth HIV/AIDS awareness projects (so far, H&M has raised around 45 million SEK from previous FAA projects):
- Designers Against AIDS (DAA): An organisation which trains and educates young people in HIV/AIDS awareness, so they can spread the message within their own communities
- MTV Staying Alive Foundation: MTV’s global campaign to raise awareness of HIV/AIDS. Their Staying Alive Award offers grants to young people focused on preventing the spread of HIV.
- United Nations Population Fund (UNFPA): The task of UNFPA is to support each individual’s right to good health and equal rights.
- YouthAIDS: A HIV/AIDS prevention initiative of Population Services International (PSI) which reaches more than 600 million young people in more than 60 countries.
We took the liberty of choosing the three best pieces of this year’s collection (beach towel, leggings, t-shirt):