Say goodbye to the signature chocolate brown shopping bags that have been synonymous with Louis Vuitton for decades now. Louis Vuitton is introducing us to a whole new era. Starting now.
Known officially as “Imperial Saffron,” the yellow color of the new packaging first joined the house’s palette during the 20th Century’s Golden Age of Travel. It’s since been used on a number of iconic luggage designs, including a Citroën trunk which traveled to Africa as part of an expedition in 1924. The blue color of the new ribbons and cotton bag handles was initially introduced as part of the house’s luxury monogramming service in 1854.
Louis Vuitton’s brand new packaging look will begin making its official debut in-stores as early as next week so schedule your next shopping spree accordingly.
“We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle. In most cases, brand colors play off of black and white. We wanted to be different,” Michael Burke, CEO of Vuitton told WWD.