If there was just one book to pick for today, that would have been “The (misunderstood) monsters of Greek mythology“, illustrated in smart neo-black-figure style colors by beetroot. It may not qualify as a common coffee table book, but it certainly does as a book designed to gladly carry around and show off.
Beetroot is an award winning (Red Dot Design Awards: Red Dot Agency of the Year 2011) design group (and a think-tank) based in Thessaloniki, Greece. And all team members are design enthusiasts with expertise and skills in the creative field, constantly seeking new ways of expressing creativity and providing design solutions (alive and kicking since September 2000). And in these difficult times for Greece, they dare to dream big and create, create, create. The promising thing is that they do not leave it at brainstorming, they also make it happen.
As for the monsters of the Greek mythology, oh they kept us company throughout our childhood years. They have fascinated countless generations of readers and listeners. But have you ever thought of what they think of themselves? Has anyone given them the opportunity to speak for themselves?
And that’s exactly where Beetroot comes in, to give them the pedestal to speak (all in sharp and witty original verse by Anastasia Tentokali). Like it happens in direct democracy. And not only that. Beetroot treats the Greek monsters with tenderness by giving them enough space to breathe on each page, without the reader’s hand bothering them while leafing through the pages of the book.
Everything was designed accurately. The result? Typography that brings childhood’s memories of your first books. Paper, you cannot take your hands off.
With the “Greek Monsters“, Beetroot aims to respond –not without a sense of humor– to the current ill socio-economical image of modern Greece as this is largely presented in the media around the globe, while presenting key philosophical stands and practices in design. The Greek Monsters are used with their dual meaning both as perpetrators and victims, and ultimately as contemporary symbols against racism, generalization and exclusion.
The Greek Monsters
concept / designed by beetroot
written by Anastasia Tentokali
translated (english version) by Fanis Skourtis.
editor: Mangel Wunzel
By all means, if in Athens, do not miss: Beetroot and the Benaki Museum (the largest independent Museum in Greece), proudly present Beetroot’s acclaimed exhibition: “The Greek Monsters” for the first time in their home country, Greece (until July 27th)! The exhibition consists of installations, sculptures, idols, stencil graffiti (resembling a contemporary frieze) and also “invisible” monsters that can be perceived only with the use of audio –visual technology.