Introducing the collaboration between Alexander Wang and Australian Haydenshapes to outfit the latest Soho flagship store’s Cage installation. The project features five marble print surfboards, exclusively created by the leading Australian surfboard brand Haydenshapes for this installation. The insanely beautiful marble boards, being also a typical element within Wang’s aesthetic, are suspended from the cage wall, while a monolithic, large black wave sculpted from black sand looms occupies the other area of the space. We just can’t keep our eyes of the tremendous boards and their graphic patterns, photographs of unique marble slabs developed by Haydenshapes founder Hayden Cox and Wang himself, which were digitally printed onto silk, then onto the award winning ‘Hypto Krypto’ boards; to create one of a kind visual art pieces of exquisite beauty.
“The installation stemmed from the idea of developing a high-end surfboard as a visual art piece for the Cage, while maintaining a superior level of innovation, performance and authenticity”.
At the age of 15 Hayden Cox shaped his first string of surfboards from his parent’s backyard for himself, school friends and a few local surfers. Slapped on the top right of each craft, was an ill-formed HS symbol that was soon defined into a well-rounded Haydenshapes logo, thus a brand was created. With boards now stocked in over 72 countries, Hayden who was recently compared to a “hip quantum physicist,” by the American Surfing Magazine, recently opened a second Custom Manufacturing operation and Office in Los Angles, California, after his first, which is located on the Northern Beaches of Sydney, Australia.
A modern craftsman, Inspired by art, design, aesthetics and technical innovation, Haydenshapes’ detailed construction of each individual craft has garnered a worldwide following from the elite level to the everyday surfer. Recently, Haydenshapes best selling model ‘Hypto Krypto’ was named ‘Surfboard of the Year 2014’ at the Australian Surf Industry Awards.
As for Alexander Wang.. Oh..Growing up in the Bay Area of San Francisco, the quintessential Alexander Wang look is inherently synonymous with West Coast surf culture. Though the designer swapped sun and sand for neon and concrete, transplanting himself to New York City to study at the infamous Parsons School of Design at age 18, the salty essence of California has proven inseparable from Wang’s work throughout the near-decade of his sartorial reign. You can take the boy out of California, but…
With this in mind, Wang’s latest collaboration with award-winning Australian surf brand Haydenshapes comes as no surprise. It almost seems like the natural order of things for the Californian cool kid and de-facto uniform-maker of NYC’s MODs (models off-duty) to have his designs printed onto surfboards. The five marble surfboards which are the result of this partnership now form the centrepiece of Wang’s Cage installation in 103 Grand Street flagship store in SoHo.
Accompanying the five marble surfboards, now suspended from the flagship store’s Cage installation, is a monolithic wave sculpted from black sand, as a reminder that Alexander Wang’s upbringing will follow him wherever he goes. Yes, it is true: You can’t have surfboards without a wave, and you can’t have Alexander Wang without at least a nod to surf culture.