H&M celebrates 10 years of designer collaborations with a new book, aptly titled The First Ten Years – with part of the book’s proceeds going to UNICEF.

From Karl Lagerfeld to Alexander Wang, via Sonia Rykiel, Lanvin and Isabel Marant, since 2004 the Swedish fashion house has actually given carte blanche to some of the world’s biggest designers to create exclusive capsule collections each year (once or even twice a year).

First to join forces with the Swedish high-street giant was Karl Lagerfeld (kaiser Karl was indeed the spear’s head, as always), who designed 30 exclusive pieces for the house, ten years ago today. But he was followed by high-end fashion houses of Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and most recently Alexander Wang have all released capsule collections.

Do note this: the book includes never-before-seen imagery and contributions from each of its participating designers, along with the backstories behind the collaborative collections.

“The First Ten Years” is set to launch alongside the highly anticipated Alexander Wang x H&M collection on November 6 and will retail for €29.99 in a limited edition at select H&M locations.