H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style.
This year’s H&M Conscious takes inspiration from around the planet, with a focus on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous shape is printed hand-drawn images of birds. A black cocktail dress is made from Tencel and recycled wool, with an African influence in its embellished rows of recycled sequins. Meanwhile a sleeveless cocktail dress has a print inspired by Japanese ink, and is made from organic hemp, organic silk and organic cotton.
Each piece in the collection is special, whether it’s the bomber jacket made from a Tencel jacquard that’s like the reverse of a jaquard, with threads left purposefully loose, or the organic silk tuxedo blazer that’s slashed to the elbow to create a dramatic effect.
The use of more sustainable materials is varied and comprehensive, from the recycled beads on a flapper dress, to the organic leather used for a minimalist leather jacket and the stack-heeled sandals.
The collection, worn exclusively by actress and humanitarian Olivia Wilde in the campaign, will be available in around 200 H&M stores worldwide on April 16, as well as online.