Located in Milan’s business district, the brand new Hotel B4 Milano is an impressive tower with a glass façade, enriched with all colours available to human kind. 

The brand new B4 Milano embodies the “regeneration” idea: multilayered space concept- innovative hospitality – flavours delight – harmony and well-being – gaming – enchanting events. So, in other words, it expresses a whole new concept in the relationship between modernism and hospitality.

The B4 multitasking and eclectic spaces have been designed by Simone Micheli according to a holistic approach, which embodies the top elements of forefront lifestyle: creative design, cutting-edge hi-tech, natural materials and alternative amenities, to reach the state of the art in hotel design. The innovative interior was planned along the lines of ergonomics, with a large range of colours and flexible ambiences. The reflective green façade of the tower, accented by red cuts in the volume, transforms into a glowing blue by nightfall as an indication of the lively activities within the building.

Organic forms and curves dominate the interior design, and also serve as a unifying theme for the individual guestrooms, which are appropriately less loud in personality so to provide a restful night’s sleep after party hours.

B4 Milano enjoys a strategic position in Via Stephenson 55, the city’s most futuristic business area and the location of Expo 2015, near the Rho-Fiera and Milano City Fair axis, and just two minutes from the motorway network linking the city centre to the airports of Linate and Malpensa. Located at the heart of one of Milan’s most innovative business districts, not far from Fiera Milano Rho-Pero Exhibition areas, Hotel B4, is one of the newest additions to the Boscolo hotel group.  With it’s striking architectural features it has been designed to be a reference point for visitors to the city of Milan. Inside, B4 is a multilayered space concept offering modern design apartments, 6 business-friendly gathering points, 2 restaurants and SPA with VIP Lounge and integrated hi-tech features.

This state of the art regeneration project by Simone Micheli, Architect and Professor at the Scuola Politecnica di Design in Milan was designed with both aesthetics and innovation in mind . He intended to make all areas connected and symbiotic, fluid and interactive; to move beyond the concept of straightforward hospitality and engage its visitors by providing a multi-sensory experience. It is not simply a business hotel, but a cultural interface where hi tech amenities and top class hospitality are also provided.

And yes. Hotel B4 Milano has already been shortlisted for the International Hotel & Property Awards 2013.


Remember: Simone Micheli is a university contract professor for the University of Architecture in Florence and for the Polytechnic of Design in Milan. He founded the architectural studio with his name in 1990 and the Design Company “Simone Micheli Architectural Hero” in 2003. The Architect’s creations, sustainable and with particular attention to the environment, have a strong identity and uniqueness. His multiple realizations for public administrations and prestigious private customers, in the residential and community sectors, make him one of the main actors in the European planning field. There are many books and publications in international journals devoted to his work.



Architectural project: Architect: Giancarlo Marzorati
Interior design and lighting project: Architect: Simone Micheli
All images were shot by M.Marcato J.Ehei