BYREDO is a Stockholm based fragrance house, founded in 2006 by Ben Gorham. Products currently include perfume, home fragrance, body care products and accessories, all made in Sweden with a distinct focus on craftsmanship and quality.
Alongside world renowned perfumers Olivia Giacobetti and Jerome Epinette, BYREDO has developed a style of perfumery that reinforces an understated approach through simple compositions and the highest quality raw materials available.With a distinct focus on craft and quality, all products are manufactured in Sweden.
In contrast to Scandinavian esthetics, this brand carries clear ethnic influences from Ben’s Indian background which has given the brand a unique identity. The full range of eau de perfumes and room fragrances are available at their Stockholm store, set in a turn of the century building in the city’s retail centre. The eau de perfumes and fragrances can also be found at select stockiest globally such as Barney’s, Colette. Bon Marché and Liberty. Do note, that BYREDO currently sells in 22 countries and has quickly become a reputable brand within the international niche market of perfumes.
About Ben Gorham, founder of BYREDO…
A native Swede born to an indian mother and a canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm Art School with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he’d rather create fragrances than paintings. With no formal training in the field, Gorham, a 31-year old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions.
As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his personal style and connection to fashion and art in several international magazines such as Vogue Paris, Vanity Fair, Elle, V Magazine and Fantastic Man, to name a few.
With his solid background in creativity, Ben has created a modern, unique, and logical approach to creating fragrances. By limiting the numbers of raw materials, each fragrance is given a clear identity and reason of being. Though based in Sweden, Ben’s idea for each fragrance is often sprung from his many travels. Ben says: “I have always been fascinated by the world of fragrance and its effect on my memories and impressions. Through BYREDO I want to communicate my own personal experiences — to contribute to an almost collective memory of time and place. I also believe in a modern approach without loosing olfactory techniques — of simply bringing together the best of old and new”.