As part of the 10th Zurich Film Festival (ZFF), Swiss luxury watch manufacturer IWC Schaffhausen unveiled its new Portofino Midsize collection. Cate Blanchett was joined by renowned photographer Peter Lindbergh for the opening of the “Timeless Portofino” exhibition, the result of a photo shoot which involved a host of stars and was organized by IWC especially for the watch launch. Before the exhibition sets off around the world, IWC celebrated the world premiere with around 250 guests, including two-time Oscar winner Cate Blanchett, Peter Lindbergh and Karolina Kurkova, and invited them to a glamorous gala dinner.

Charming two-time Oscar winner Cate Blanchett opened the event in the presence of the international media, before IWC CEO Georges Kern personally conducted her on a viewing of the exhibition of almost sixty images. Together with fellow actors Emily Blunt, Christoph Waltz, Ewan McGregor and Zhou Xun, as well as supermodels Adriana Lima and Karolina Kurkova, Cate Blanchett had herself posed for photographer Peter Lindbergh, who stylishly captured the new Midsize watch models with the stars in the picturesque harbour town of Portofino. “As a partner of the Zurich Film Festival, we are proud to open ‘Timeless Portofino’ to the public here before the exhibition continues its journey to Hong Kong, London, Miami and Dubai,” said Georges Kern, CEO of IWC Schaffhausen. “My friend Peter Lindbergh has succeeded in capturing these very special moments and in showing both our cast and our watches in their very best light.

Peter Lindbergh and Karolina Kurkova discussed their experiences in Portofino during the shoot and Cate Blanchett talked about her friendship with Peter Lindbergh. “The Portofino shoot was a pleasure. It is always an enjoyable experience working with Peter, and wearing a tuxedo changes the way you face the world,” explained the Australian actress. And then guests had the chance to see the premiere of a film made exclusively to show the photo shoot. In it, we see Cate Blanchett, Emily Blunt and Zhou Xun dressed in black tuxedos, strolling around the harbour of the idyllic fishing village before shooting off in a Riva boat with Christoph Waltz and Ewan McGregor across the Ligurian Sea. On their wrists we also catch an occasional glimpse of the new Portofino Midsize watch models – the true stars from the Swiss watch manufacturer.

And do note this: IWC maintains partnerships with a number of brand ambassadors in the film business and their watches feature regularly and prominently in Hollywood movies and American TV series such as “Ocean’s 13”, “Wall Street: Money Never Sleeps” and “House of Cards”.


Actors Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz photographed by Peter Lindbergh for the launch of the new Portofino Midsize watch collection from the Swiss luxury watch manufacturer IWC Schaffhausen. (PHOTOPRESS/IWC/Peter LINDBERGH). Here you can watch the making of.