Kate Moss stars in the new ad campaign for Gucci, featuring the Italian label’s “Jackie Soft” handbag from the upcoming Fall 2014 season.

Shot in eternal Rome, set to the dynamic ‘A Lizard State’, performed by King Krule, the fast paced film sees the iconic model in a game of pursuit with notorious paparazzi. The chase is channelling the original muse of all paparazzi, Jacqueline Kennedy Onassis, who was very often spotted on the go with her most favourite Gucci bag.  As well as prominently showing off the Jackie tote, wearing five different styles of the bag, the film also displays numerous chic outfits from the latest collection from the design house (we absolutely loved that leopard print suede trench).

I have always admired Kate – she is an icon of today. A trendsetter, an independent woman and absolutely contemporary. She embodies my Fall/Winter Collection as a sophisticated woman who dresses to please herself rather than others“, says Creative Director of Gucci, Frida Giannini.

Do note that “Jackie Soft” comes in ten different variations.