Jo Malone has finally opened their first boutique in Athens, Greece. And it’s exactly as expected to be: perfect. Welcome!

Jo Malone is a British lifestyle brand known for its unique fragrance portfolio and luxury products for the bath, body and home. Rewriting the rules of perfumery by mixing unexpected combinations of ingredients and providing elegant yet playful concepts where scent is used with abandon, the world of Jo Malone continues to inspire a loyal following. And, by the way, the brand officially joined The Estée Lauder Companies’ family of brands in 1999 and is now available in 22 countries and territories.


Remembering: As a child, Jo Malone would make her own perfumes with flowers from the garden and grated Camay soap. The family home was in Bexleyheath, Kent – her mother Eileen was a beautician and her father an artist. She worked as a florist and gave facials in her kitchen at night. It was when she met her husband Gary at the age of 19 that their business, featuring her handmade scents and products, took off. She gave her Nutmeg and Ginger Bath Oil as a thank you to her clients and the orders began to flood in. The brand’s signature cream packaging with black edging remains iconic today. And over time, Malone’s name has become synonymous with luxury and indulgence.