JOY by Dior, Eau de Parfum Intense is a new fragrance with a radiant burst of flowers, a joyful trail of exultant floral notes that explode with faceted beauty – embodied again by the icon Jennifer Lawrence more radiant than ever.

I created this version of JOY by Dior around the idea of blossoming, a radiant burst of flowers as dazzling as fireworks. I wanted to emphasize its sensual side, give it a new light, highlight its trail by giving even greater volume to the woody notes, a more sensual ‘thickness’ “.

François Demachy, Dior Perfumer-Creator


The dazzling light of juicy Citrus blends with the colourful shine of Grasse Rose and Jasmine, heightened by an enveloping woody echo of Sandalwood tinged with Vanilla.

Top notes of Citrus and Neroli unleash an incisive burst of vibrant energy that colours the explosive floral bouquet. At the heart of the intense eau de parfum, the round and powerful Centifolia Rose from Grasse blends with Jasmine Grandiflorum, the other Grasse icon, with powerful fruity nuances like no other.
This chorus of flowers is propelled by an enveloping woody echo in the base notes. Sandalwood and Patchouli, revitalized by a dash of warm, sweet Vanilla from Madagascar, fill this lively, explosive and intense Eau de Parfum with a powerful light.

Floral fireworks, a concentration of joy.