London-based illustrator and art director Mat Maitland has created “Electric Jungle”, a vibrant film to promote fashion label Kenzo‘s “Resort” 2013 collection. Opening Ceremony’s Humberto Leon and Carol Lim have literally transformed Kenzo from a dry desert into a beautiful lush rainforest. Thinking that their videos couldn’t get any better than their stocky photography collaboration with DIS, the new “Electric Jungle” video for Resort 2013 -carrying Mat Maitland‘s signature- is an animal print extravaganza.
A breathtaking collage of African-inspired prints moving to the beat of a digital drum. Colorful swirling patterns and brightly coloured animal prints fill up the screen as you delve deeper in the “Electric Jungle.” Compellingly original, the viral plunges the viewer into an intriguing and electric parallel universe, in which a striking looking girl has prints juxtaposed on her face – with additional elements including leopards running wild and almost fluorescent snakes. All of them ingredients and echoes of the brand’s own codes.
So, yeah, welcome to the unique Kenzo Electric Jungle. And may you forever stay here.
Remembering: Kenzo Takada was born in 1939 in Himeji, Japan. In 1958, he joined a fashion school,Tokyo’s Bunka Fashion College, which had then just opened its doors to male students. Kenzo’s success started in 1970: during this year he presented his first show at the Vivienne Gallery; his first store, “Jungle Jap” was opened; and one of his models appeared in the cover of ELLE. His collection was presented in New York and Tokyo in 1971. The next year, he won theFashion Editor Club of Japan’s prize.
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