New York skincare brand Kiehl’s has partnered with 14-time Grammy Awards winning artist Alicia Keys and Keep a Child Alive to bring dignified treatment, care and support to children and families affected by HIV.

The special edition designed bottle (we learned to love the year before) now includes an important call to action from Alicia Keys to “Join our movement,” echoing her continued drive to encourage everyone to use their voice for change and make a difference in the fight against AIDS. Yes, this phrase is scrolled across one of Kiehl’s Since 1851 bestselling treatments, the Midnight Recovery Concentrate, putting out a call of action for the singer’s charity, Keep a Child Alive, which helps get much needed HIV treatment to children living with the disease. Kiehl’s, which has long stood behind an array of charities, has vowed to donate one hundred percent of net profits (up to $200K) of the product for the cause.

Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HiV status,” says Keys.  “Supportive partners like Kiehl’s are part of our extended family. They share our passion for bringing dignified treatment, care and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”

Besides, “Kiehl’s has a longstanding heritage of working to fight the HIV/AIDS epidemic with our work beginning in the 1980’s, when it was taboo to even talk about the disease. Just in the past 10 years, we have raised more than $2,500,000 for the cause,” said Cheryl Vitali, Kiehl’s Worldwide General Manager. “We are proud to continue this important philanthropic work with Keep a Child Alive, an effective, on-the-ground, organization built on the foundation that every person has the right to health care and that all children deserve a future.”

Kiehl’s Since 1851 Midnight Recovery Concentrate Keep a Child Alive, $46,