An immediate, clear and generous perfume. That is JOY by Dior. Really an ode to pleasure and to life. And a new favourite.

Nineteen years after J’Adore, Dior is pleased to introduce its new women’s perfume: JOY by Dior.
The smallest word for the biggest emotion, it brings a new promise, the most fundamental and aspirational promise of the house: happiness.

François Demachy, Dior in-house Perfumer-Creator has created a scent that is immediate, clear and generous – A true ode to pleasure and life. Incarnated by Jennifer Lawrence, JOY by Dior reveals a new facet of the Dior femininity: young, authentic, full of life.


[Shot by Vanja Milicevic at Kivotos Boutique Hotel in Mykonos, Greece.]