Fresh off of her “Spirit in Tavel” campaign, French actress Léa Seydoux has been unveiled as the face of Louis Vuitton’s new fragrance collection – marking the release of Louis Vuitton’s first fragrance collection in 70 years!

Léa Seydoux goes back to nature in the advertising for Louis Vuitton’s new perfume collection, which was photographed by Patrick Demarchelier in South Africa. He shot the French actress at Lone Creek Falls near Sabie in Mpumalanga.

Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion,” stated Léa Seydoux.

And Léa embodies all seven of the Les Parfums Louis Vuitton scents, including the breezy floral “Rose Des Vents”. which uses Rosa Centifolia from LV’s own fragrance fields in the South of France.

The label’s fragrance ads are due to break in October magazine issues and the Sept. 15 editions of daily newspapers around the globe.

The new Vuitton scents are to be sold starting today in some 200 of Vuitton’s stores worldwide. But Vuitton also has five pop-up units in the works, in Paris, London, Seoul and Dubai, to showcase its return to the perfumery business.