“Snow White and the Huntsmen” actress Lily Cole has been named The Body Shop‘s first ever brand advocate. She has been announced as the first global ambassador for The Body Shop, fronting its “Beauty With Heart” campaign.
The 23-year-old model-actress is supporting The Body Shop‘s “Beauty With Heart” movement, a campaign that aims to empower people across the globe to “Look Good, Feel Good And Do Good.” As a redhead, Cole explained that The Body Shop inspired her to think differently about beauty, when she was younger.
“The Body Shop first approached me a year ago – maybe even more than that – and I can’t tell you how inspired I’ve been by the work that they have done,” Cole said following the announcement last night.
“I have long been an advocate of the potential of using business and consumer power to cause positive change.”
Cole, who recently travelled to Ghana with the brand, supports a variety of environmental and humanitarian charities including WWF, Christian Aid and The Ethical Justice Foundation.
“The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand that’s a pioneer in that way of working,” she said.
From May 15 onwards, the “Beauty With Heart” campaign will be promoted internationally via a new store experience called Pulse, where highlights will include free makeovers and bulletin boards offering news on the global campaign.
In terms of products, Cole has put her name to a limited edition cruelty free makeup range, with items including a lip and cheek gel, liquid liner and pearl radiance primer.