Following its Cruise 2017 presentation in Rio de Janeiro earlier this May, Alicia Vikander returns to star in the Louis Vuitton campaign for the season, set in the same locale (at Brazil’s Niteroi Contemporary Art Museum, where the collection was first presented), as well on the beach, captured by photographer Patrick Demarchelier.
With Nicolas Ghesquière’s sporty, clean lines set against the Oscar Niemeyer-designed structure, the images perfectly embody the malletier’s spirit of modernity and travel.
The Academy Award-winning actress features alongside the Twist and Capucines handbags. The latter is inspired by the name of the street where the label opened its first store in 1854 with two ways to wear; with the flap on the outside, or inside revealing the hidden LV logo. The former is a modern classic designed by Nicolas Ghesquiere.