This restaurant chain started with a simple idea: bring together traditional and contemporary aspects of Greek culture and cuisine. End of Work was given the task of translating this into the visual identity and interior design of Meet The Greek in the Brighton Le Sands, Australia.
Mougios family, responsible for Meet The Greek‘s birth, they have been long standing restaurant owners in the Brighton Le Sands area for over 30 years. Their drive and passion for the hospitality industry has seen a number of established venues in the area until today.
Their latest venture, “Meet The Greek” – along with long time friends the Fatouros family, has been a long time dream of opening a Greek restaurant that both honours the life of a Greek in every corner of the world, and providing good quality, simple, village style Greek food in a warm friendly environment.
The concept Sydney-based studio End of Work devised was based on modern authenticity. Identity and interior work together seamlessly thanks to “identity boards” created for the restaurant walls. These modular wooden panels feature Greek sayings, translated back into English – an exercise that made for some humorous results. Black and white family photos were incorporated into these boards, adding a sense of quaint nostalgia. End of Work also created a 10-foot high typographic map comprised of three layers of sculpted typographic words. Intricately laser-cut from plywood, it created a show-stopping centerpiece for the restaurant itself. In a few words, both the interior as well as the identity were inspired by authentic Greek tavernas, delivered with a contemporary twist.
From its architecturally inspired logo to the laser-etched plywood menus and innovative “matchbook” business cards, every facet of Meet the Greek’s identity was designed to be unique, quirky and engaging.
If in Brighton Le Sands, make sure you pay a visit.