Jimmy Choo has unveiled a star-studded lineup of Amber Valletta, Milla Jovovich, Sasha Pivovarova, Taylor Hill, Lexi Boling, Jasmine Tookes and Xiao Wen Ju for its upcoming campaign, as it marks its 20th anniversary in the business.

The Autumn Winter campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It is a modern vision for our woman and signals a bold new chapter,” said Sandra Choi, creative director of Jimmy Choo.

Photographed by Craig McDean, the visuals for the Fall/Winter 2016/2017 season feature the Jimmy Choo woman, channeling a blend of innate confidence, effortless glamour and daring spirit.


Introducing Memento…

In celebration of the brand’s 20th anniversary in 2016, Jimmy Choo unveils MEMENTO, a capsule collection of shoes and accessories that pay tribute to the brand’s iconic red carpet legacy.

The MEMENTO capsule collection incorporates 20 shoe and bag designs that embody Jimmy Choo’s inimitable style, glamour and confidence. Included in the collection are original designs as well as some well-loved signature styles including LANCE and ANOUK which have been embellished and dressed up for the occasion.

As its jewel in the crown, MEMENTO unveils STORM – a T-bar stiletto bejewelled with hand-sewn Swarovski crystals and stones in a smoky colour palette.

I have designed MEMENTO, a tribute to the entrance-making moments that have come to define Jimmy Choo style. The 20 shoes and bags comprising the capsule collection honour our legacy of high glamour looks, many of which have been played out over the years on the red carpet. Reimagined and designed for today, the collection is intended to thrill in equal measure.” – Sandra Choi, Creative Director.

Jimmy Choo’s 20th anniversary also introduces a limited edition accessories trunk created specifically to house the MEMENTO collection. Designed, again, by Creative Director, Sandra Choi, the handmade trunk has been meticulously crafted from pale galuchat embossed leather and incorporates 20 individual shoe drawers, each lined in suede and finished with a brass card holder to accommodate a shoe sketch from the Memento collection.