Moët & Chandon have joined forces with Parisian graphic designer, illustrator and typography enthusiast Tyrsa to update their Impérial Rosé champagne packaging.Moët & Chandon (also co-owner of the luxury goods company Moët-Hennessy • Louis Vuitton) is synonymous with the most venerable of tradition and the most modern of pleasures: from the red carpet of international cinema, to the winners’ podium of sports competition to stylish celebrations around the world. And their Rosé as a very popular, fleshy and flavoursome style, continues those hallmarks. Rosè with shades of copper, good intensity, touched by raspberry flavors. This Champagne displays lively, expressive, amomas dominated by the scent of wild strawberries, is a clear, medium pink in colour with fine bubbles. Red berry fruit and underlying biscuit notes predominate on the nose. The mouth is dry with rich berry fruit on a long finish.. It is full-bodied, slightly tart, with zestful, assertive fruitiness.

After the debut of the Moët & Chandon Nectar Impérial Rosé Leopard Luxury Edition bottle back in December (it was coated with a 22-carat gold leaf print by Arthus-Bertrand) and just in time for Valentine’s Day, taking inspiration from the signature black tie that adorns the neck of each bottle, Tyrsa -whi has previously collaborated with giants like  Nike, Uniqlo, Carhartt or Bleu de Paname- created a ribbon-like lettering for “Link Your Love Rosé.” The new look dresses up the champagne’s packaging and will feature across a wide range of Impérial Rosé gift packs by Moët & Chandon.

Remembering: Moët & Chandon began as Moët et Cie (Moët & Co.), established by Épernay wine trader Claude Moët in 1743, and began shipping his wine from Champagne to Paris. The reign of King Louis XV coincided with increased demand forsparkling wine. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery’s clientele included nobles and aristocrats. And yes, Moët & Chandon, who owns today more than 1,000 hectares (2,500 acres) of vineyards, and annually produces approximately 26,000,000 bottles of champagne, is mentioned in the songs “Killer Queen” by Queen and “Juicy” and “Everyday Struggle” by The Notorious B.I.G..