Fashion entrepreneur Dame Natalie Massenet wept tears of joy when she was awarded a major honour for creating one of the internet’s leading high fashion websites.

She was in fact (during an investiture ceremony -on London Fashion Week’s opening day) Dame Commander of the Order of the British Empire for her contributions and services to the U.K. economy.

The Prince of Wales bestowed Massenet with the insignia of the Dame Commander of the Order of the British Empire.

I am thrilled and completely overwhelmed to be awarded this honor. I also feel humbled by it, because during my career I have been privileged to have worked with so many brilliant and inspiring people, all of whom have contributed to the success of our fashion industry.After 15 years of hard work I think of all the people who’ve been involved in this journey and I feel like I’m representing them, whether it’s my family or the people that worked with me”, she stated overwhelmed.

She was dressed in a striking red suit, specially made for the investiture, with Manolo Blahnik shoes. “I obviously thought very carefully about what I’m going to wear, I commissioned a suit from a designer called Ralph and Russo. I wanted to wear red as a celebration.”


Do note this: Los Angeles-born entrepreneur used her style expertise to launch Net-A-Porter from her London flat in 2000, and it has gone from strength to strength, culminating in a merger with Italian rival YOOX last year that netted her a reported £70 million. Massenet is chairman of the British Fashion Council and she has now created a new company, Imaginary Ventures Ltd., based in London.