Powered by NIKEiD for Instagram, a unique HTML5 app takes the Nike Air Max to a new level of self-expression.

Favorite photos from Instagram now can inform Nike Air Max designs through a new dynamic platform with Nike PHOTOiD. Nike PHOTOiD enables you to take the captured moments of life and commemorate them on your feet. Using a smart phone, tablet or desktop, an image can go from the digital to physical form in four easy steps.

Once a photo is selected, Nike PHOTOiD applies colors from the image to your favorite Air Max shoe — be it the Air Max 1 iD, the Air Max 90 iD or the Air Max 95 iD — based on the available NIKEiD color palette for each shoe. The resulted design can be shared through Facebook, Twitter, Tumblr, Pinterest, Google+ and back to Instagram, or purchased and is then expected to actually arrive at your doorstep within four weeks.

As one of Nike’s most celebrated and frequently reinterpreted designs, the Air Max has long been a symbol of self-expression. Adapted from sport by a community of enthusiasts whose love for the shoe brought it to the street, the Air Max is appreciated for its classic design and bold colored panels. PHOTOiD launches with the Nike Air Max to offer the community a new way to make a sport icon personal and expressive. PHOTOiD provides a new, powerful tool to inspire creativity with the Air Max and further connect the digital and physical worlds.