A pioneer of natural beauty, Giorgio Armani has always offered – in make-up and couture alike –exceptional materials and colours.  The ROUGE ECSTASY lipstick collection is the epitome of these exacting standards of excellence: a lightweight yet pigment-rich, avant-garde texture, bold and vibrant colours, perfect hold, moisturising, protective care… down to the impeccably elegant, magnetic red case. A breakthrough in the world of make-up. From this outstanding range is born BLACK ECSTASY mascara. The new Armani gaze: feminine, uncompromising, absolute.

With BLACK ECSTASY and three new lipstick shades for ROUGE ECSTASY and LIP MAESTRO, beauty is entering a new dimension.


When we created the ROUGE d’ARMANI 400, we created the perfect red because it’s a true red: not too orange, not too blue, so it suits everybody. It has been a huge success, so we recreated this iconic shade in all our lipsticks ranges, from the light sheer effect ROUGE d’ARMANI SHEER, to the ready to wear with ROUGE ECSTASY, to the couture one with LIP MAESTRO. I wanted to reinvent the “red 400” with reds influenced by elsewhere, spices from different parts of the world. A voyage in red,” stated Linda Cantello, International Make-up Artist of Giorgio Armani.



Giorgio Armani Beauty is revealing the must-have mascara for an intense gaze: BLACK ECSTASY. A multi-effect mascara in deep shades with a lacquered red wand. Gracefully thicker, denser and longer lashes: the Giorgio Armani Beauty innovation sculpts high definition lashes. The gaze becomes deep and mysterious. A light-as-air, profoundly intense texture BLACK ECSTASY, a sophisticated texture. The perfect association of rich pigments and a lightweight coat on the lashes. A unique bare lash sensation. An innovative formula with a precision glide that structures and opens up the eyes in a single stroke. Ultimate elegance.

A new object of desire, BLACK ECSTASY mascara is housed in a precious and refined black lacquer case with a streamlined design: the hallmark of sophistication. The Giorgio Armani Beauty laboratories have developed an innovative technology for this pioneering mascara: the “black boosting polymer”. An agent that heightens colour intensity, with the ability to intensify pigments while ensuring better, more uniform application. Black has never made such an impact.

And so, black becomes more penetrating than ever before and the three new colours are deep and mysterious, almost indefinable, in contrast with the red wand:

– “Obsidian Black”

– “Armani Navy”

– “Wood”

– “Tadzio”



After creating red excellence with signature lipsticks and iconic formulas, Giorgio Armani Beauty is expressing the symbol of seduction, Hollywood glamour and strong and bold femininity with three vibrant shades beautifully enhanced by two Armani signature texture effects: LIP MAESTRO and ROUGE ECSTASY.

Two textures, two exclusive formulas, one ideal: the perfect harmony between colour, moisture and a bare lips sensation. Three bright new reds; ultra-feminine, warm and powerful, inspired by the most precious spices from around the world. From pure red to vermilion passing through brick red, halftones infused with pigments for a journey to the heart of seduction:

Rouge 404 – “Spice”

Rouge 405 – “Orient”

Rouge 406 – “Sultan”