Obsession of the day: Giorgio Armani Beauty is officially the belle du jour with the 36 luminous shades of their Rouge Ecstasy lipstick. The broad palette of intense and vibrant colors is the brand’s first “CC” lipstick, offering exceptional color intensity with the comfort of a moisturizing balm. Yes, the Giorgio Armani laboratories push the boundaries of the exceptional even further with the first “CC” lipstick. Rouge Ecstasy is a unique, multi-purpose lipstick. “Color & Care” is the new motto, meaning new innovative hybrid product that marks the start of a new era in lipstick. The colors are statement-making, and the velvety formula is near perfect, with softening ingredients like shea butter and jojoba oil that give it a balm-like quality. There are 36 in all, ranging from nudes and oranges to pinks and reds, with variations of each—there are several reds, for instance, and each and every one is gorgeous.

I’m obsessed with the Ferrari Red case that clicks”, Tim Quinn, director of creative artistry for Giorgio Armani Beauty adds. “Many women have told me they feel like Rouge Ecstasy is lipcare with color. It has an amazing new technology that blends comfort agents—shea butter included—and exceptional color intensity to give a long-wear lip with full color payoff, all without the drying effect”, said Quinn.

Tried, tested, loved. The lips are repaired and beautifully enhanced day after day, hydrated and adorned in fresh vibrant colors with a perfectly defined outline. Ultimately it is the quintessence of a lipstick, balm and lip pencil all in one.

To scope even more of the colors mentioned above, check out the video Giorgio Armani created for the launch, below. Models beatboxing? Yep, they are.

 

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