The new global face of beauty giant L’Oreal Paris will be an Asian-American one. Model and fashion “it” girl Soo Joo Park has been named the brand’s new global spokesmodel. Park will be the first Asian-American in the role.

While singing a major beauty contract is quite a big deal for any model, Soo Joo Park has managed to sign up two within this year – first with Redken and now with L’Oréal Paris.

Getting her start at 26, the platinum-haired Californian may have been late to the game (some might say), but in the few short years she’s been in the industry, her career path has been taking off.

I’m extremely honored and so happy because they’re both global brands that are known for pushing innovation and beauty that not only comes from the outside, but also the inside. For Redken, we just renewed our contract for another year. It’s just been so lovely. With L’Oréal, it has just happened and is launching soon. And they’re announcing it on my birthday”,  she told

Remember: In 2010, Chinese supermodel Liu Wen was named the first-ever Asian face of Estee Lauder’s global brand.