Craig & Karl have created the world’s sweetest street: in celebration of the Chinese New Year February 19, they’ve covered Chengdu Street, in the capital of Sichuan province in Southern China, with 13 tons of candy (the candy expanse stretches 607 feet long by 23 feet wide).
Called “Sweet as One,” the exhibition was curated by Hong Kong creative studio AllRightsReserved to bring awareness to the plight of underprivileged children in rural areas.
Organizers are donating 15,000 meals and the candy from the installation to the underprivileged around Chengdu (the candies are individually wrapped to protect them from acid rain and street grime). And do note this: more than 2,000 volunteers meticulously assembled the entire piece by hand in just over five days.
Remembering: Craig & Karl (New York-based Craig Redman and London-based Karl Maier) have collaborated in the past with Vogue, Kiehl’s, Nike, and Google, and have shown their work at the Louvre and the Musée de la Publicité.