The Seven Deadly Sins are cardinal to the Roman Catholic dogma and as important as the Ten Commandments. And Milan based Lucio Palmieri, a young artist and a visionary storyteller decided to “dress” them in Dolce & Gabbana.

Lucio Palmieri decided to experiment and play with the Seven Deadly Sins, translating them into sketches and allowing them to dress in Dolce & Gabbana. Sounds strange, but makes sense in the end. because if the Seven Deadly Sins are the very heart of the catholic Church, then Dolce & Gabbana certainly is Italy’s most representative fashion house. And fashion does form opinions (if not even people), just like religion has ben doing for centuries now. Born in Forlì (Emilia Romagna), Lucio Palmieri now has been living in Milan for 5 years. His main obsession, collage and decks. His other obsession, I find out, are colours and dresses. To draw he uses every sort of media: watercolours, crayons, pencils, Indian ink, you name it. He is only 25 and already produces a lot of material and has experimented a lot of techniques. He is about to discuss his thesis in contemporary art restoration at Accademia di Brera. “I have always drawn since I was a kid. I can’t remember wanting to do anything else. It was a need, not even a choice. But then I decided to take a different path, only to find out that I was doing it because I was afraid. It was a way of defending myself from my own art”, he admits.

And he still remembers the day he decided to fully dedicated himself to art. “It was in 2008. I was attending Chromatology, and my professor –who then became my mentor and my friend– said “Every mistake we made is actually correct, it only depends on how we look at it and which use we make of it”. From then on, I felt like I was given the permission to make mistakes, to try and keep trying.”


Remember: The first mentions of a list of sins appears in the Book of Proverbs, where these verses are traditionally associated with King Solomon, however, the only sin consistent with today’s list is Pride. The list as we know it started taking shape in fourth century Greece in the form of evil thoughts and was written by Monk Evagrius Ponticus, and these consisted of gluttony, prostitution/fornication, avarice, “self esteem”, sadness (envy in Greek), wrath, boasting, acedia (dejection). In AD 590, Pope Gregory I revised the list by merging sorrow, dispair and despondency into acedia, vainglory into pride and by adding envy. The Seven Deadly Sins were then cemented into “popular culture” by Dante Alighieri in his Divine Comedy, ending up as: luxuria (lechery/lust), avaritia (avarice/greed), gula (gluttony), acedia (sloth/discouragement), ira (wrath), invidia (envy), superbia (pride). The Catholic Church teaches believers that if there’s bad, there’s good, if there is Heaven there is Hell and if there are Seven Deadly Sins there are also Seven Holy Virtues (humility, charity, kindness,patience, chastity, temperance, and diligence).


All images are courtesy of Swide