The unstoppable Cybex e-Priam sets you free – to be whoever you want to be.

You do not have to be a mother to understand how revolutionary smart technology actually meets luxurious design in the e-PRIAM, the first e-stroller by CYBEX. 

But let’s just take it one step at a time. 

Have always believed that I belong to a new tribe, a new generation of women, with a dusty pedigree to go through life and walk on streets never used before, that follows their own rules, Ethics and laws. A new breed of hunters (what a lovely word, “hunters”) who do not need a ring on their right finger or a baby in a stroller to define their value or identity, who they are and what they want and need.

The opposite really: they know they are the sum of all things they were once taught, all things they did, all things they feel deep inside when no one is watching, all things they are still dreaming of – with their eyes wide open. For it’s only a matter of time that they will in fact come true. That’s what my dad taught me when I was 8. Nothing is impossible, not really.  

At 40, I still haven’t met the one that would make me choose a certain white gown, nor have I felt the urge or need to perpetuate my DNA. 

Am still a great aunt to my niece and nephews – very often also a mother to my friends, sister and parents. But no genetic mother. 

Nobody knows what the future holds, less of all me, the perpetual, literary rolling stone. But this I know: should I ever bring a baby into this world, I would still want to remain the woman I am: a writer, a photographer, someone whose creativity is endless as long as there are no limits, someone who knows that the last luxury in life is time, the “now” we have. I would still be a design junkie and a lover of the Bauhaus movement, I would still choose to wear black (such a happy color), go to swim, dive or wind-surf (it has the power of meditation on me), test-drive spectacular cars and elegantly move through the city, if I’m not on an adventure. I would still love movies and books and spend countless hours on them, and I would still be an ocean’s child, needing to lay down by the beach and feel the saltwater on my skin, as often as I can during the week, each week. 

So, this is about empowering parents. The modern parent, father and mother, equally, who has to respond to many roles simultaneously. And intelligent products help them achieve this, by lifting some of the weight. By letting you go further, fit more into your everyday life—and have more energy for you and your child. 

Cybex is the only brand in this industry that combines luxury design with safety – which intrigued me into wanting to observe, evaluate and test drive it.

After many strolls, laughter and thought, I came to an equally surprising conclusion: this is a timeless machine, designed to perfection – to help you remain or become who you want to be at any given time, regardless of the happy toddler, sleeping peacefully inside. It can take you to places no other stroller could, and it can make your life easier – by lifting all heavy weight. Absolutely no sacrifices, absolutely no obstacles. 

Yes, you do not have to be a mother to understand how revolutionary smart technology actually meets luxurious design in the e-PRIAM, the first e-stroller by CYBEX. 

But should you already be one, being intelligent, intuitive, and exceptionally innovative, the e-PRIAM empowers you to glide up and down hills with ease, and smartly adapts to rough terrain like sand, gravel or cobblestones. You can actually experience the magical sensation of a heavy load made lighter; of a rocky path made smooth; of an impossible climb made suddenly achievable. 

And, by the way, it’s easy to fold, using just one hand. So you don’t need any help. Its seat unit folds away with the frame into a compact, flat package. Even as a free standing unit, it can be discretely stowed – in a restaurant, on public transportation, and at home.

As for the quality of the ride, well, the new all-wheel suspension ensures a soft, quiet and comfortable ride for mother and child.

Sit tight, believe it or not, you can even attach skis on it, transforming it into a stylish snowmobile, if needed, for God’s sake. Plus, the two-wheel mode ensures a smooth and safe ride on uneven, bumpy surfaces such as sandy beaches. Come rain or come shine, be it on snow, asphalt or sand: you can go anywhere, you can do anything. It’s only up to you to go for it.

But what about all the things you need to pick up, or have with you?”, I hear you asking. After all, you only have two hands. And they would be preoccupied. You are no joggler. Featuring a spacious and easily accessible shopping basket that can be folded out when needed, there is literally nothing that you can’t fit in there. Rest assure, your two hands, even if preoccupied, they are more than enough. 

All in all, you can now go further, fit more into your everyday life—and have more energy for you and your child’s future journey together. 

Go further, fit more into your everyday life—and have more energy for you and your child’s future journey together. Revolutionary smart technology meets luxurious design in the e-PRIAM—the first e-stroller by CYBEX. 
The electronic smart support of the e-Priam by Cybex can make a parent’s life easier – by lifting all heavy weight. Almost giving you super powers: the ability to be a mother and yourself. Absolutely no sacrifices, absolutely no obstacles. 
When using the smart electronic support of the e-Priam by Cybex, it is, of course, advised to have the strap, pictured here, around your wrist.
Once activated, the e-PRIAM uphill support monitors pushing effort and powers your ascent, making a steep climb feel like strolling along a level sidewalk.
The e-PRIAM by Cybex has motorized support that responds instantly to the changing needs of the parent, taking the effort out of everyday travel with kids. With an e-stroller parents not only save energy, but they also gain freedom to move further, faster, and with less stress.
Switching on the power button of the e-Priam, whenever you need that necessary support. And when not, the e-Priam by Cybex works like a regular Priam.
Experience the magical sensation of a heavy load made lighter; of a rocky path made smooth; of an impossible climb made suddenly achievable. Revolutionary smart technology meets luxurious design in the e-PRIAM—the first e-stroller by CYBEX. 

#BeCYBEX #empoweringparents #CybexEpriam #Cybex