Looking inside the completely redesigned www.gucci.com: The reimagined ecommerce site blends beautiful design, rich imagery, engaging narrative, and exclusive brand content with a smart user experience. Fully responsive (optimized to fit all screen sizes), the site’s contemporary architecture—vertical scrolling, large, immersive imagery, intuitive navigation and integrated storytelling—enables users from Europe, Australia and North America to discover Gucci’s ready-to-wear and accessory collections and connect with the brand’s new creative vision.

What I absolutely loved about it: the product pages, feature 360-degree views of each item as well as a full zoom, allowing visitors to view it in full. Plus: the fully responsive site offers an insight into the brand’s creative vision, shared through a new editorial section titled ‘The Agenda”.

The new editorial section is a visually compelling exploration into the details and inspirations behind creative director Alessandro Michele’s collections, as well as an exclusive insight into his world.

The site is available in 5 languages across 23 countries. Simply visit gucci.com and dive into their brave new romantic world.