Yes, Tom Ford took over Los Angeles. And models Gigi Hadid, Joan Smalls, Karlie Kloss, among many others who flew in from New York City for Tom Ford Fall 2015 (skipping the first day of London Fashion Week) sported flawless matte skin, a smokey brown eye using Tom Ford Cocoa Mirage shadow, Espresso pencil smudged close to the lash, and a Deep Mink lipstick smudged around the eye (Ford’s idea) and down onto the cheek in place of blush.

“Shaggable” was the direction Ford had given lead makeup artist Mary Greenwell and hairstylist Sam McKnight for his Los Angeles show last night, and that meant imperfection. “Tom had a very, very strong idea about the look,” told Greenwell VOGUE. “I think the effect that [having the show] in Los Angeles has had on the make up is a naturalness that would not have happened in New York or London. It’s less of a look and more the way everyone wants to look. It’s a really slept-in, gorgeous look,” he added. “There’s nothing hard about it, there’s nothing severe, there’s no black. Even the lip is very, very muted with concealer on the mouth and just a tiny bit of Lip Color Shine in Bare.”