Chanel has revealed that Willow Smith is its newest brand ambassador. Officially announced in a press release just a few hours ago, the multi-talented singer, songwriter, and certified cool-girl joins fellow faces and muses Lily-Rose Depp, Kristen Stewart, and Blake Lively in her new role.
Backstage at her first Chanel show in Paris, Willow told Teen Vogue why working with Karl Lagerfeld and Chanel is so exciting for her. “Sitting in the chairs and just watching the clothes walk by is so amazing because you get to see the soul that’s inside of them,” she said. “I feel like there is so much creativity going on that I want to inject some of my ideas and some of my energy into the brand, because I feel like there’s a lot of things that come from youth nowadays that need to be expressed and amplified to the world.”
It makes total sense that Chanel would want the uber-stylish 15-year-old as an ambassador. Not only does she own her unique sense of style, she’s already setting trends on the covers of Wonderland and i-D and in campaigns for brands like Marc Jacobs, as well as trailblazing in the music industry with her very own sense of sound. It’s especially nice to see Chanel diversifying their fashion pack with a girl as cool as Willow.
[Lagerfeld met his latest muse in 2014, when he photographed her for V magazine, although the singer/songwriter has been wearing the luxe brand for public appearances since 2013.]